How to Plan Your Website

Website Planning – pretty daunting isn’t it?  Where do you start? Where do you finish?

Read on to find out the key stages of website planning to help you get started!




Perhaps the most important thing when creating a website is the preparation phase.  Time to start thinking about your audience, what you want to say to them, and what you want them to do!

Who are you trying to talk to? Men, Women, Yogis, Travellers or Stressed Out Business People? Try to establish an idea of who your target audience is.

Once you know who you’re talking to, it’s time to define what you want your website to do for them. Are you selling a products or a service? Do you just need a basic online marketing brochure to send people to when they want to know more about what you do?

Establishing these things will help shape the whole site, from page structure to written content.




What does your website need to have? A few simple pages of text and photos? A booking system? Gallery? A shopping cart? Contact Form?

Start to think about what pages your website will need and in turn what functionality it will require for you to achieve your website’s purpose.




How do you want your website to look?

One of the easiest ways to begin getting ideas is by finding competitors websites that you like. List them down, and write down WHAT it is you like about them.

Another thing to do is to determine colours schemes. There are some useful blog posts to help you do this, such as this one.


Images/Videos are crucial to creating an online environment in which your visitors will want to stay and engage with. Often, it is wise to invest in a professional photographer (or tap up that photography friend of yours!) and get some well-shot and high quality pics.

Ideally the photos will fit with the overall colour scheme you are envisioning for the site.

You can also find low cost or free stock imagery to use for your site.





Hopefully you are now much more confident when it comes to planning your website and feel more ready to make a start!

If you feel like you would still benefit from some consultancy and assistance in planning your website, then pick one of our consultancy packages!

Good luck!